Nu Horizons Electronics Launches Origin Electronics Asia
New business unit to offer complementary semiconductor lines
Singapore, April 9, 2009 - April 8, 2009 - Nu Horizons Electronics Corp. (NASDAQ:NUHC), a leading global distributor of advanced technology semiconductor, illumination and power solutions, has formed a new business unit aimed at strengthening its presence in the Asia Pacific technology marketplace. Origin Electronics Asia, a division of Nu Horizons Electronics Asia Pte Ltd., is headquartered in Hong Kong, with initial geographic sales and engineering coverage in China (Hong Kong, Shanghai, Shenzhen), and Taiwan.
“Building on Nu Horizons’ core business philosophy of design support for customers and suppliers, Origin will focus on demand creation for new products in a variety of vertical markets and applications,” stated Wendell Boyd, president of Nu Horizons Electronics Asia. “Origin’s team of highly technical sales and field applications engineers are expected to provide customers with in-depth product knowledge and design expertise for a limited number of complementary semiconductor manufacturers.”
Chua Hai Yen has been named general manager of the new entity. Prior to joining Origin Electronics, Hai Yen was the general manager of Braemac Ltd., an Asia Pacific Semiconductor Distributor based in Hong Kong. Hai Yen also served as the sales and marketing director for Achieva Component China and began her career as the regional marketing manager with Memec Asia Pacific.
“Hai Yen brings with her 12 years of distribution experience in the Asia Pacific region. She has played a key role within several companies in her distinguished career, managing supplier relationships and defining strategies to grow overall profitability,” said Boyd. “As we move forward, we believe that Hai Yen’s experience and drive will position Origin on a path for growth.”
“We anticipate that Origin will provide us with a strategic opportunity to expand our operations and enhance our competitive position throughout the Asia Pacific region,” said Kent Smith, executive vice president of worldwide sales and marketing for Nu Horizons. “Our goal is to deliver more value to our customers, leverage Nu Horizons’ world-class logistics and global infrastructure to create a new organization, and provide a seamless experience every step of the way.”
About Origin Electronics
Origin Electronics Asia is a new division of Nu Horizons Electronics Asia Pte Ltd. Established in April 2009 and headquartered in Hong Kong, Origin Electronics currently has presence in China (Hong Kong, Shanghai, Shenzhen) and Taiwan. For more information, please visit the company’s website, www.origin-electronics.com.
About Nu Horizons Electronics Asia Pte Ltd.
Nu Horizons Electronics Asia Pte Ltd. is a wholly-owned subsidiary of Nu Horizons Electronics Corp. Headquartered in Singapore, Nu Horizons Asia has sales facilities in 19 regional locations including: Australia (Melbourne, Sydney), Greater China (Beijing, Chengdu, Hangzhou, Hong Kong, Nanjing, Shanghai, Shenzhen, Wuhan and Taiwan), India (Bangalore, Chennai, Hyderabad, New Delhi, Pune), Malaysia (Penang), Singapore and Thailand (Bangkok). Additional Information on Nu Horizons Electronics Asia Pte Ltd. and its services is available at http://ap.nuhorizons.com.
About Nu Horizons Electronics Corp.
Nu Horizons Electronics Corp. is a leading global distributor of advanced technology semiconductor, display, illumination, power and system solutions to a wide variety of commercial original equipment manufacturers (OEMs) and electronic manufacturing services providers (EMS). With sales facilities in 54 locations across North America, Europe and Asia and regional logistics centers throughout the globe, Nu Horizons partners with a limited number of best-in-class suppliers to provide in-depth product development, custom logistics and life-cycle support to its customers. Information on Nu Horizons and its services is available at www.nuhorizons.com.
Cautionary Statement Regarding Forward-Looking Statements
Except for historical information contained herein, the matters set forth in this news release are forward looking statements. When used in this press release, words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to Nu Horizons and its affiliates or their management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of each company’s management, as well as assumptions made by and information currently available to its management. Forward-looking statements involve certain risks and uncertainties that could cause actual results to differ from those in the forward looking-statements. Potential risks and uncertainties include such factors as the current economic and credit crisis, the level of business and consumer spending for electronic products, the amount of sales of each company's products, the competitive environment within the electronics industry, the ability of each company to continue to expand its operations, the financial strength of each company's customers and suppliers and, for Nu Horizons, risks and costs related to the pending Vitesse-related SEC investigation. Investors are also directed to consider other risks and uncertainties discussed in documents filed by Nu Horizons with the Securities and Exchange Commission. Such statements reflect each company’s current view with respect to the future and are subject to these and other risks, uncertainties and assumptions relating to such company’s financial condition, results of operations, growth strategy and liquidity. Nu Horizons and its affiliates do not undertake any obligation to update their forward-looking statements.
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