Origin Expands Distribution Agreement with Lattice Semiconductor
HONG KONG – 07 December 2009 – Origin Electronics Asia, a division of leading global distributor Nu Horizons Electronics (NASDAQ: NUHC) today announced its distribution agreement with Lattice Semiconductor (NASDAQ: LSCC) has been extended from Greater China, ASEAN and India into Korea. Effective immediately, Origin Electronics in Korea will also distribute Lattice’s full range of FPGAs, CPLDs, Programmable Power and Clock management devices, software design tools and IP cores.
“We are very excited to have Lattice on our Korea linecard,” said Hai-Yen Chua, General Manager of Origin. “Our customers continue to look to design high-value, low-power FPGA products into their applications. Lattice’s cutting-edge and award winning programmable products will provide an excellent solution for those concerned with low power, economy and performance. Expanding our distribution relationship with Lattice in Korea should give Origin a competitive advantage in the programmable logic market as well as assist in accelerating our development in Korea.”
“Lattice has enjoyed a productive and smooth partnership with Origin Electronics in all of our other franchised territories,” said Douglas Hunter, Lattice’s Vice President of Corporate Marketing. “As we welcome Origin to Korea we look forward to expanding that close relationship, working together to create demand for Lattice’s innovative high-value programmable products.”
Origin presently has 10 sales locations operating in 6 countries including China (Beijing, Shenzhen and Shanghai), Hong Kong, Taiwan, Korea, Singapore and India (Bangalore, Pune and New Delhi).
About Origin Electronics Asia
Origin Electronics Asia is a new division of Nu Horizons Electronics Asia Pte Ltd. Established in April 2009 and headquartered in Hong Kong, Origin Electronics currently has presence in China (Hong Kong, Shenzhen, Beijing and Shanghai), Taiwan, Singapore, Korea and India (Bangalore, Pune and New Delhi). For more information, please visit the company’s website, www.origin-electronics.com
About Lattice Semiconductor
Lattice is the source for innovative FPGA, PLD, programmable Power Management and Clock Management solutions. For more information, visit www.latticesemi.com
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